AMERICANS GETTING TOUGH :: essays research papers

In a time that Americans are feeling very unsure about our safety, I fully agree with the Patriot act, which was passed only six weeks after September eleventh. It is time we start protecting America. The patriot act is crucial to national security.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I do not feel that the war on terror has opened the doors to abuse of civil rights of the prisoners being held at Guantanamo Bay Naval base in Cuba. I feel that we need to be more cautious of who we let walk our streets. We have to remember the visions of September eleventh, they were not pretty and many innocent people died. Had we been more cautious then on who we let into our country, we would not have been as vulnerable and the incident of September eleventh might not have happened. If we detained some of these prisoners for a long period of time, until we can be completely sure that they are not a threat to us Americans, than so be it.   Ã‚  Ã‚  Ã‚  Ã‚  According to CNN.com prisoners at Guantanamo Bay Naval Base which is referred to as â€Å"Camp x-ray† are provided with an eight-by-eight foot outdoor cell with a concrete floor, roof and surrounded by a chain linked fence. On arrival they are given a mat to sleep on, a towel for showers and a towel for praying . They are given soap, toothpaste, a toothbrush and they are able to take a shower each day. They get served three meals a day with water. Two meals are hot and one meal meets the Muslim religious requirements. On entry they are provided with medical care. According to US Attorney General John Ashcroft, â€Å"They have the right food, shelter and the right environment to avoid injury†.   Ã‚  Ã‚  Ã‚  Ã‚  I think we are providing these prisoners more comfort than the many homeless people living in the United States. It is sad that we worry more about the prisoners who are a potential threat to all Americans than we do for our own people who have been American citizens all of their life. We need to get a grip on reality... this is war!   Ã‚  Ã‚  Ã‚  Ã‚  According to Eugene Fidell, these detainees who are labeled enemy combatants will be able to have what is called a revue tribunal. The purpose of this will decide whether the detainees qualify for this label. The board who will decide this is made up of three military officers, people who had no prior involvement in the decision to label enemy combatants.

Crisis In Odwalla Corporation

The Odwalla corporation, a fruit juice producer based in California has always been a staunch supporter of natural products, though sadly those natural products created a deadly risk to at least 71 people in the fall of 1996. The company was linked to a large number of products containing apple juice that was tainted by the deadly e-coli O157:H7 bacteria. The death of a 16-month-old child in Evans, Colorado was the first of many illnesses that were directly linked to the company's products, most of which contained tainted apple juice. In fact the company ended up recalling 70% of its total product on the shelves in the United States and Canada. (Mogel, 2002, p. 222) The outbreak had been swift and the company is often praised for its quick and particularly humanitarian response to the situation. The marketing campaign they embarked on with the help of a marketing crisis management team is actually award winning. At the time of the crisis, Odwalla appeared to do everything right. It responded to what it called a freak occurrence by pulling the suspect juice and offering to pay medical expenses. The quick recall and its warm and fuzzy image prompted favorable comparisons with Johnson and Johnson for its handling of the Tylenol incident. The initial response to the problem is crucial to the marketing arena as it is a way in which businesses can see in a recent strategic situation the ways in which marketing can affect crisis management positively for a company in dire straits. Though the eventual court rulings and the findings of an inquiry did not match the public personification associated with the crisis marketing it did save the company from almost sure disaster that would likely lead to the company folding in disgrace. Certainly if the information that was discovered during the investigation, made by the courts had been available to the public during the crisis the company and its founders would have lost everything. Odwalla pleaded guilty to criminal charges of selling tainted apple juice. It paid a $1.5 million fine, the largest ever assessed in a food industry case by the Food and Drug Administration. Federal investigators now suggest that Odwalla had regularly accepted blemished fruit and ignored warnings by its own safety team. Moreover, as sales plummeted 90 percent, company officials maintained an inside/outside strategy: covering up company malfeasance while positioning Odwalla as a victim along with those who it had poisoned. Though the ethics of the situation are suspect from a business standpoint they were crucial in the future success of the company. Industry standards have since changed a great deal and Odwalla quickly stepped in line with industry standards for pasteurizing its product, something that they had long resisted but eventually in 2002 became an FDA requirement excluded only by tough labeling laws, warning consumers of the unpasteurized nature of a product. Though there are still suspicions associated with the situation, the right answers to tough crisis marketing can be found in the case studies of the situation. Odwalla acted immediately. Although at the point where they were first notified the link was uncertain, Odwalla's CEO Stephen Williamson ordered a complete recall of all products containing apple or carrot juice. This recall covered around 4,600 retail outlets in 7 states. Internal task teams were formed and mobilized, and the recall – costing around $6.5m was completed within 48 hours. What the company didn't do was to avoid responsibility. On all media interviews, Williamson expressed sympathy and regret for all those affected and immediately promised that the company would pay all medical costs. This, allied to the prompt and comprehensive recall, went a long way towards satisfying customers that the company was doing all it could. The intended public's of the communications associated with the e-coli crisis all received the information the company intended to convey, including eventual fault in production, though this was after the crisis had been dealt with and didn't receive much air time. The intended publics received notification of the recall and everything that was being done to ensure that the problem would stop there, including new plans of action for flash pasteurization as well as a new policy associated with new industry wide changes eventually implemented by the FDA. The FDA began implementing further guidelines that required juice producers to show a specific reduction of bacteria in their juice. It is this law that has now, after years of discussion and public comment periods, come into effect. This is not a â€Å"pasteurization† law, it is a bacteria reduction law that requires juice producers to reduce the bacteria in their juice and to develop a HACCP (Hazard Analysis and Critical Control Point) system that ensures they keep records that would among other things, enable proper recalls and trace backs if the need arose. The industry has since implemented a great deal of the new standards and come into compliance with a system that will greater protect the public. In a sense the outcome could be considered the legacy of the crisis as Odwalla has continued to be a leader in the field of food safety technology implementation that is often used as a model for other crisis situations. The success of the story can be seen in a recent work detailing the award Odwalla and its crisis management marketing firm received: An independent AOL survey showed that 86 percent of online respondents supported Odwalla and would return as consumers. Other surveys showed 94% of those polled were aware of the E. coli outbreak; 96% of those aware approved of Odwalla's handling of the crisis†¦Odwalla successfully reintroduced products after the recall, and continues to introduce new products at a normal rate†¦ (Mogel, 2002, p. 226) Additionally the financial as well as consumer confidence issue is still one that is reviewed by industry leaders as they are more likely in today's climate to create at least a minimal plan for the potential of such a problem within their own business. Odwalla also showed specific crisis management skills, with the help of their crisis consultants in their ability to quickly reach their internal as well as external public's as they instituted an internal open door policy accompanied by a collective meetings that are still held today to keep the internal public abreast with current needs and shortfalls in the company, as quickly as possible. â€Å"Internal communications were key: Williamson conducted regular company-wide conference calls on a daily basis, giving employees the chance to ask questions and get the latest information. This approach proved so popular that the practice of quarterly calls survived the crisis.† (â€Å"CSR case studies in crisis management: Odwalla,† 2006, at: http://www.mallenbaker.net/csr/CSRfiles/crisis05.html) Financial markets responded to the communications effort; stock price was $19 prior to the crisis, dropped to $9 immediately after, and has risen to $13. (Mogel, 2002, p. 226) All the intended publics were clearly communicated with the best possible outcome the company could have foreseen at the beginning of the crisis. One point of intrigue is also associated with the avenues that were used in this crisis, during the information age. One important element in this crisis management situation is that even as early as November 1996, Edelman and Odwalla took full advantage of the Internet to give reporters and consumers immediate access to information about the recall. Although Odwalla did not have a corporate or promotional Web site, the company's crisis-related site was up and running within 48 hours. Based on its experience in the Odwalla case, Edelman PR has developed an online response product that enables clients to establish crisis preparedness sites on their Intranets. (Mogel, 2002, p. 227) The technology of the day was utilized to its fullest, in addition to a multimedia campaign explaining to those who had the product that was recalled to dispose of it and also telling customers and those affected of their intention to produce accountability with regard to the crisis.

Race, Culture, And Diversity Essay - 1572 Words

Race, culture, and diversity are what most people want to see when they watch television. Some people want to see more of their race on television and not just caucasian people. They want to see more culture and color on television. America is getting more diverse each year. The first African American television show, Amos ‘n Andy, was created in 1952 and showed all manners of black life in Harlem; however, it was based solely on racist stereotypes which are now considered harmful (Vanderwerff2015). Sometimes depictions of diversity and cultural race can be difficult because they can be stereotypical. Women of color remain largely excluded. Television shows remain mostly white and male. It is hard for someone of different of color and female to be the main show runners. According in an interview with the â€Å"Blackish Cast†, some of the characters truly believe that they are so tired of talking about diversity. Isn’t it just a good family show. We are not running from that. Do you not see yourself? Do you not see your family reflected in the show†(Blackish Cast Interview)? The cast believed that mostly the show is based on a black family but it was meant for everyone. Every race and culture because they should reflect all families in the show. From the start of the earliest television shows, there has been a gap between races. Though as time went on, color barriers were broken. The lack of diversity on the small screens has put a shift in all aspects of American society.Show MoreRelatedDiversity, Culture, Race, Ethnicity, And Diversity2089 Words   |  9 Pageswoman, many cultures races, and multiple generations. Some of the organizations are also comprised of disable employees. This is what we called diversity. Diversity is something that has been around in the organizations for decades. Diversity in Collins Dictionary means, the state or quality of being different or varied and range of different things. It is synonyms to variety, mixture, range, and multiplicity. According to Queensborough Community College in its website define diversity as â€Å"UnderstandingRead MoreDiversity, Culture, Gender, And Race Essay1103 Words   |  5 PagesWhat does diversity, culture, gender, and race all have in common with one another? These are all names of labels. In the TED podcast, â€Å"Beyond Tolerance† Arthur Brooks, Verna Myers, and Aziz Abu Sarah introduce the main problem between all of these labels. The common problem between these labels is diversity. Society has this mindset of what everyone should be like and if stepped out of that perspective, that person will be looked down upon. This in turn creates diversity. 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